Everyone knows Will Ferrell’s hysterical video making skills from his epic content on funnyordie.com. When it comes to making beer ads, expect nothing less than the typical greatness you see on his website.

For reasons that are not fully known, Ferrell has released his own ads for Old Milwaukee beer in a very small region of the country – the Quad Cities of Iowa and Illinois. Daren Metropoulos, co-owner of Pabst Brewing Co., said that, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand. We gave him the freedom to pursue his creative vision and produce these spots with a local vibe.”

Ferrell’s douchey persona in his grainy ads is awesome. The people in Illinois and Iowa are probably wondering what the hell is on their television as they flip through local news and Two and a Half Men – or whatever it is people watch in the midwest.

According to an online news magazine call The Week, who spoke to a couple experts, Ferrell’s ads should gain the brewing company popularity. “Within five days, the first ad accrued more than 32,500 views, says David Burke at the Quad-City Times. Currently, the most watched clip has 114,000 views…The peculiarity of the whole campaign will also serve Old Milwaukee well, says Jim Edwards at Business Insider. Likely to grow in YouTube popularity, these ads ‘will be huge.'”