In the release, TBS pointed out the power behind O’Brian’s fan base. With more than 5 million Twitter followers, which is more than any other late night show host, and over 83 million views of video clips on YouTube, it’s probably safe to say that Conan is capable of staying in the game.
“I am excited to continue my run with TBS because they have been fantastic partners,” O’Brien said. “This means I’ll be taping episodes of Conan well into the Ron Paul presidency.”
Conan had a very strong start, but the ratings slowly rolled down, bringing the show to an average of 1.1 million viewers with 407,000 adults 18-34 and 702,000 adults 18-49, according to Nielsen. The network is comfortable with the show’s current position; Conan has delivered three consecutive months of viewership growth.
The show seems to appeal more to the younger audience: nearly three-quarters are in the 18-49 group, the age demographic favored by advertisers. And with the relatively low cost of production, TBS will have a not-so-huge but steady profit.
“We are proud to be in business with Conan O’Brien for the long run,” said TNT and TBS’ head of programming Michael Wright. “Night after night, Conan and his team have put together terrific shows that draw a young and fiercely loyal audience. As if that weren’t enough, they have also built a dynamic online presence that keeps fans engaged like no other show in late night.”
Conan airs weeknights at 11/10 CST on TBS. Check out actress Reese Witherspoon on Conan here: